Why smell matters more than you think | Paule Joseph

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creation of a baseline test for taste and smell that could open the door to more comprehensive health care.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.